Salesforce is pushing a new vision: the 'agentic enterprise.' Forget simple chatbots; this is about AI agents working alongside humans, powered by an integrated platform. But what does that actually mean under the hood?
Microsoft's top advertising executive is out, and a LinkedIn exec is stepping into the dual role overseeing both LinkedIn and Microsoft's ad operations.
The days of agencies simply brokering media are rapidly fading. A seismic shift is underway, with major holding companies aiming to own more of the programmatic plumbing.
Forget single-purpose war machines. Ukraine's latest drone modification turns them into multi-stage attack platforms, unleashing a barrage of rockets before delivering their main payload.
Forget the living room. GSTV is betting that the real advertising battles are won on the commute, at the convenience store, and everywhere in between. It's a bold play in a fractured media world.
YouTube's latest AI-powered features, 'Ask YouTube' and Gemini Omni for Shorts, aren't just about shiny new tech. They're poised to fundamentally alter how we find videos and how creators make them.
For patients seeking new treatments, the medium truly matters. DeepIntent's latest findings reveal a stark performance gap: Connected TV advertising in healthcare is twice as effective at driving new prescriptions compared to standard online video.
Pharma adtech is finally waking up, and it's not just about AI—it's about bringing authenticity back to healthcare marketing. Discover how this fundamental shift is changing how drug companies connect with patients.
Forget the banner ads of yesterday. Thrad is betting big on AI conversations as the new frontier for advertising, and they're planting their flag across Asia.
Marketing teams are drowning in martech complexity, yet still manage it with project-based thinking. IT offers a blueprint for operational discipline.
The allure of slashing SaaS bills with AI-generated 'vibe code' is powerful. But as AdTech Beat's acerbic critic points out, the shiny savings quickly tarnish when you discover the hidden costs.
AI assistants have declared war on empty brand promises. Customer experience is the new battlefield.
Finally, Google Analytics is getting with the program. GA4 now automatically identifies traffic from AI chatbots. No more dumpster diving in 'Referral' traffic.
