Finance News, Analysis & Insights — AdTech Beat

Measurement & Attribution ⚠️ Warning

AdTech's Benchmarking Comic Exposes the Metric Madness That's Bleeding Marketers Dry

This week's AdExchanger comic rips into adtech benchmarking, showing how everyone's gaming the numbers. Real marketers? They're left holding the bag on wasted spend.

Measurement & Attribution 📊 Objective

ATT at Five: iOS Marketers Split on SKAN Survival, Apple's Next Move Looms

Eighty percent opt-out. That's the brutal math Apple dropped on iOS tracking in 2021. Five years later, the winners — and losers — in this privacy pivot reveal stark market truths.

Programmatic & RTB ⚠️ Warning

Publishers Pool Forces to Starve Out Programmatic's Greedy Middlemen

UK publishers just lost 52% of their Google search referrals since AI took over—now they're fighting back against programmatic vampires. Danny Spears of Ozone says enough.

Programmatic & RTB ⚠️ Warning

AppLovin CEO Ditches Chair Role as Execs Exit Stage Left

AppLovin's leadership is in flux: CEO Adam Foroughi steps back from board chair, two key execs are out. Here's why investors should watch closely.

Measurement & Attribution 📈 Bullish

Liquid Death Just Weaponized Real-Time Sales Data to Slaughter Ineffective Ads

Picture this: You're grabbing a sparkling water at Walmart, unaware that a canny algorithm just greenlit that promo because it actually boosted sales—not just vanity metrics. Liquid Death's new trick with incrementality is turning marketing guesswork into precision strikes.

Measurement & Attribution ⚠️ Warning

Upfronts 2024: AI Hype Crashes Into Measurement Reality

Upfronts are here, but forget the sizzle reels—it's all about proving ads work amid Nielsen flops and AI smoke screens. Buyers aren't buying the hype anymore.