Salesforce is pushing a new vision: the 'agentic enterprise.' Forget simple chatbots; this is about AI agents working alongside humans, powered by an integrated platform. But what does that actually mean under the hood?
Reddit isn't just for memes anymore. For app advertisers, its vibrant, niche communities represent a largely untapped advertising frontier, shifting the marketing landscape.
AI and automation are reshaping B2B sales, making transactional deals hyper-efficient. Yet, the deals that truly matter still depend on a handshake, not a server.
Google's latest platform integration merges Demand Gen and Display Network capabilities, signaling a shift toward unified campaign management for advertisers.
Instagram's head is giving us a peek behind the algorithmic curtain. Turns out, what you *do* with a post matters more than just its initial viewership.
Marketers are trusting AI with their ad dollars, but drawing a hard line when it comes to crafting the very soul of their brands. It's a paradox born of ambition and deep-seated apprehension.
Forget just getting noticed. ChatGPT is now gunning for your sales figures. OpenAI's latest move signals a seismic shift, aiming to turn conversational AI into a direct revenue driver.
Consumers are drowning in bad ads. Doug Rozen of Cadent says the industry's obsession with the 'next big thing' has created endless friction. The real threat? Not AI, but those who wield it.
Reddit. The internet's ancient bazaar. After two decades, it's finally serious about ads. But is it ready for prime time, or just another chaotic bazaar?
Trainline's app isn't just a travel planner; it's a high-attention advertising environment, according to Lumen Research. Ads there snag twice the attention of standard mobile display, challenging assumptions about frequency and fatigue.
The programmatic world just got another layer of 'trust.' Assertive Yield and The Media Trust are teaming up, promising to clean up ad quality and boost publisher revenue. Let's see if this alliance actually delivers.
Automation can handle transactions, but complex deals hinge on human relationships. Is your B2B strategy built on silicon or soul?
Everyone's chasing AI-fueled efficiency in marketing. But what if that just means we all get nowhere faster? AdTech Beat investigates the real danger.
