Forget just getting noticed. ChatGPT is now gunning for your sales figures. OpenAI's latest move signals a seismic shift, aiming to turn conversational AI into a direct revenue driver.
Forget just eyeballs. This year’s Upfront season is all about proving ROI. Warner Bros. Discovery execs are pushing a new playbook focused on performance and simplification.
Performance marketers are drowning in data entry, not strategy. Managing 12 ad channels feels like 12 jobs, and it's costing campaigns dearly.
X is making the same pitch every other platform is making: scale plus AI equals performance. But history, and a lingering skepticism, suggest the road to reclaiming ad dollars will be anything but smooth.
Warner Bros. Discovery just dropped a tech bomb at its upfront, showcasing a new era of real-time ad performance measurement powered by AI agents and live data streams.
The Trade Desk is pushing deeper into the lucrative retail media space, striking a new deal with Dollar General. This move aims to bridge the gap between upper-funnel brand building and lower-funnel performance advertising.
Rakuten and impact.com have inked a strategic alliance, aiming to bring cohesion and scale to the increasingly vital partnership economy. The move bundles Rakuten's consumer reach and managed services with impact.com's tech infrastructure, promising a more unified performance marketing ecosystem.
Lead generation events aren't usually the place to find ad ops salvation. But this one did. Turns out, everyone's been optimizing for the wrong thing.
Tightening your ad audience feels like precision surgery. Turns out, it's more like starving the patient.