Salesforce is pushing a new vision: the 'agentic enterprise.' Forget simple chatbots; this is about AI agents working alongside humans, powered by an integrated platform. But what does that actually mean under the hood?
TV advertising is drowning in data, yet execution falters. The secret sauce? Automatic Content Recognition (ACR) data, but only when it lives where it counts: inside the DSP.
The days of pinpointing AI visibility with the precision of search rankings are over. A fundamental shift to macro-level measurement is now required to navigate this opaque new landscape.
Tired of waiting weeks for campaign reports? Warner Bros. Discovery is rolling out a new dashboard designed to give advertisers eyes on their ad performance mid-flight. But let's be clear: is this a genuine leap forward or just another layer of complexity?
Forget attribution models for a second. EDO CEO Kevin Krim is drawing parallels between TV ad measurement and Maslow's hierarchy of needs, suggesting AI is the key to unlocking higher levels of understanding and performance.
The promise of post-transaction advertising is clear: higher engagement and genuine purchase intent. But are our ad systems equipped to deliver?
The promise of AI in marketing is enormous, but many organizations are discovering a harsh reality: their existing structures are fundamentally broken. AI isn't a magic wand for disarray.
Twenty years in this circus, and I'm still amazed how many marketers mistake noise for signal. We're drowning in data, yet starving for real understanding. It's time to talk about what marketing use *actually* is.
Executive listening tours. A supposed tool for connection, more often a PR stunt. Here's why they usually fail and how to fix them.
Another Paris-based AI startup, Olyzon, just vacuumed up $10 million. Sir Martin Sorrell's S4S Ventures is now in the mix. They're selling a CTV ad-buying dream.
Imagine perfectly good machines, built for the sky, being reduced to scrap. That's the stark reality for some nearly new Airbus jets, not because they're broken, but because their engines are.
Amazon's ad tech is no longer an afterthought. It's a calculated, Google-esque power play, and the industry is starting to notice.
Your AI morning briefing for May 27, 2026 — the top stories you need to know.
