Salesforce is pushing a new vision: the 'agentic enterprise.' Forget simple chatbots; this is about AI agents working alongside humans, powered by an integrated platform. But what does that actually mean under the hood?
Forget incrementality as your sole budget guru. A veteran tech journalist explains why a single metric like MER is vital for understanding your true marketing ROI.
Jeff Green, the big kahuna at The Trade Desk, raked in a cool $27.4 million last year. It's a figure that makes the average CEO look like they're working for pocket change. But here's the real question: who else benefits from this kind of payday in the adtech world?
Publicis just dropped $2.2 billion on LiveRamp, a move that feels less like advertising and more like an arms race for artificial intelligence supremacy. Their bet? Unique data isn't just valuable; it's the very foundation of AI dominance.
The once-flush LIV Golf league is on the hunt for $250 million, signaling a dramatic shift away from its Saudi financial lifeline. Can it find new backers to survive and even thrive?
Your AI morning briefing for May 19, 2026 — the top stories you need to know.
The rise of AI shopping assistants is poised to fundamentally alter how consumers discover and purchase goods, directly threatening the burgeoning retail media network model.
Cheap drone decoys are suddenly sporting high-tech gear. This isn't about a new super-weapon, but a worrying sign of Russia's boosted drone component production.
X is making the same pitch every other platform is making: scale plus AI equals performance. But history, and a lingering skepticism, suggest the road to reclaiming ad dollars will be anything but smooth.
The sheer volume and sophistication of AI-generated content are rendering traditional brand safety rules obsolete. Brands are forced to build custom solutions as legacy tools falter.
Forget SEO for humans. The newest member of the B2B buying committee isn't human – it's an AI agent. If your white papers are stuck behind PDF walls, you're already invisible to automated procurement bots.
AI is a speed demon for individual marketers, yet entire organizations are still stuck in neutral. It's time to look beyond the tools and fix the fundamental workflows.
AI search is here, and its ROI is a question mark. Forget vanity metrics; a new 5-layer framework offers real measurement. It's time to move beyond just seeing AI appearances.
