Forget attribution models for a second. EDO CEO Kevin Krim is drawing parallels between TV ad measurement and Maslow's hierarchy of needs, suggesting AI is the key to unlocking higher levels of understanding and performance.
Consumers are drowning in bad ads. Doug Rozen of Cadent says the industry's obsession with the 'next big thing' has created endless friction. The real threat? Not AI, but those who wield it.
Forget the AI hype machine. For Cannes Lions 2026, the real winners are campaigns that tap into raw human emotion and artisanal craft, proving that even in a tech-driven world, genuine feeling still sells.
Roku isn't just a streaming platform anymore; it's becoming the ultimate 'front door' to the viewer experience, armed with deterministic data and the power of AI. The streaming wars have officially entered a new, data-driven phase.
The dream of fully automated ad buying powered by AI is here, but industry leaders are sounding a pragmatic note: it’s not ready for complex campaigns. While simple buys might be within reach, the vast majority of media plans remain firmly in human hands.
Pharma adtech is finally waking up, and it's not just about AI—it's about bringing authenticity back to healthcare marketing. Discover how this fundamental shift is changing how drug companies connect with patients.
InMobi's latest acquisition signals a significant pivot towards mastering Apple's increasingly complex advertising environment. But the road ahead is littered with AI hallucinations and ethical quandaries.
Forget the moonshot AI dreams. At POSSIBLE 2026, ad industry heavyweights got down to brass tacks, dissecting how AI is *actually* changing the game right now.
Google's latest push aims to untangle the ad measurement mess. New tools promise better data, cleaner experiments, and simpler MMM.
Google's latest measurement suite, spearheaded by Meridian GeoX, hints at a seismic shift driven by AI. The tech giant is rolling out tools that promise more causal insights, and we're here to unpack what it all means.
Forget everything you thought you knew about cost-per-click. In the age of AI-driven advertising, a soaring CPC might just be the best news you've had all quarter.
Forget the buttoned-up entrepreneurs of finance marketing. Quicken is letting kids run the show, blending AI-powered pre-testing with genuine, charming chaos to connect with small business owners.