Forget the behemoths. Backcountry, an online outdoors retailer, is proving that agile startups with AI-powered tools can not only compete but outright trounce established, cost-heavy SaaS vendors in the ad tech space.
Performance Max for B2B is no longer an opaque experiment. Here are five essential best practices to unlock its full potential.
Streaming's endless scroll is killing engagement. Philo's CEO is calling it the 'paradox of choice,' and it's the real ad challenge nobody wants to admit.
Advertisers chasing AI-fueled efficiency into CTV and in-app are blind to a security apocalypse brewing. Legacy tools can't touch these black boxes, and regulators smell blood.
Google's throwing its Commerce Media Suite at retailers and brands for the holidays. We're looking past the PR to see if these three 'tips' are actually worth your ad spend.
CES 2026 revealed a widening chasm in advertising, with Disney pushing a unified, AI-driven ad ecosystem while publishers grapple with declining traffic and signal degradation.
Forget the shiny new AI tools for a second. According to Horizon Media's Katy Ferguson, the real power in AI for advertising lies not in the tech itself, but in the people who wield it.
Tightening your ad audience feels like precision surgery. Turns out, it's more like starving the patient.
David Campanelli's on stage, microphone hot, dropping truth bombs about CTV. It's not the performance powerhouse everyone pretends—yet.