Salesforce is pushing a new vision: the 'agentic enterprise.' Forget simple chatbots; this is about AI agents working alongside humans, powered by an integrated platform. But what does that actually mean under the hood?
Forget creative awards or media spend. The real engine of AI marketing? It's the humble, often overlooked, metadata.
Google's shiny new AI Overviews are already showing cracks, hilariously failing at the most basic of search tasks. Turns out, the future of search might have trouble with verbs.
Three years ago, Recurrent Ventures was adrift. Now, it's reportedly profitable, charting a new course for digital media holding companies.
Amica Insurance CMO Tory Pachis argues that selling insurance, the ultimate unsexy product, builds marketing superpowers. Forget price wars; empathy is the new moat.
OpenAI wants your ad dollars. They're hiring a top marketing exec, a clear sign they're serious about monetizing AI for advertisers.
While creative and media grab headlines, a less glamorous element—metadata—is quietly becoming the linchpin of effective AI marketing. Organized metadata is no longer optional; it's a competitive necessity.
The era of purely emotional brand connection is over. As AI agents take the wheel in commerce, your brand's promise must now be a verifiable, data-driven reality.
Global ad spend is soaring, but marketing intelligence is stuck in the past. Dashboards are failing, and AI's potential is being squandered by fragmented data.
Everyone expected Skittles to double down on AI-generated absurdity for its new gummy campaign. Instead, they went… weirdly analog. And that might be the most interesting part.
Google wants to put an AI agent in charge of your next purchase. The tech giant's latest announcements reveal a bold vision for 'agentic commerce' and what it means for real people.
Your streaming services are getting smarter and noisier. From AI code generation to companion podcasts, entertainment is morphing into a more complex digital ecosystem.
Experiential Marketing Summit 2026 is proving AI isn't just for efficiency; it's becoming a creative partner. Discover how this tech is reshaping brand engagement.
