Salesforce is pushing a new vision: the 'agentic enterprise.' Forget simple chatbots; this is about AI agents working alongside humans, powered by an integrated platform. But what does that actually mean under the hood?
Your AI morning briefing for May 22, 2026 — the top stories you need to know.
Spreadsheets and siloed workflows are the bane of retail media. Pacvue’s new AI integration promises to pull live data directly into chat, potentially changing how marketers operate.
The annual festival of creativity finds itself overshadowed by a Hollywood no-show, while a SpaceX filing inadvertently spills the beans on X's (formerly Twitter) ad revenue implosion. Looks like some gold tarnishes faster than others.
Autonomous AI agents are no longer science fiction; they're knocking on the door of ad trading. The technology is ready, but the industry's infrastructure and standards are playing catch-up.
Forget just eyeballs. This year’s Upfront season is all about proving ROI. Warner Bros. Discovery execs are pushing a new playbook focused on performance and simplification.
Forget incremental gains. The 2026 World Cup is redefining ad pricing, with Fox and Telemundo reportedly landing $50 million sponsorship deals. This isn't just a tournament; it's a pricing explosion.
The web's measurement woes? Apparently, we've been here before. Mobile marketers faced the same signal chaos years ago, and their old-school tactics are now the web's only hope.
AI's promise in ad operations is finally tangible, but not in the way many vendors tout. The key isn't more agents, but deeper integration.
Forget waiting for corporate approval. The real AI advantage is being built right now by individuals in their spare time. Here's how to join them.
Marketers are overlooking a colossal economic force: audiences over 55. This demographic wields $15 trillion globally, yet receives a pittance of ad spend.
The AI gold rush in marketing is creating more problems than solutions. Without clear ownership and strategy, teams are drowning in 'workslop'.
The daily grind of managing campaigns across a dozen ad platforms isn't just tedious; it's a performance killer. AdTech Beat digs into the overlooked costs and why native dashboards aren't the solution.
