The days of pinpointing AI visibility with the precision of search rankings are over. A fundamental shift to macro-level measurement is now required to navigate this opaque new landscape.
Forget attribution models for a second. EDO CEO Kevin Krim is drawing parallels between TV ad measurement and Maslow's hierarchy of needs, suggesting AI is the key to unlocking higher levels of understanding and performance.
Amazon's ad tech is no longer an afterthought. It's a calculated, Google-esque power play, and the industry is starting to notice.
Google's latest platform integration merges Demand Gen and Display Network capabilities, signaling a shift toward unified campaign management for advertisers.
MarkApp has officially become a Google Authorised Buyer, a move that observers expected to bolster its programmatic capabilities. This certification is more than just a checkbox; it signifies a significant strategic pivot in an increasingly complex ad tech ecosystem.
The ad tech world is bracing for a seismic shift as AI agents evolve into autonomous operators. Over 150 developers recently gathered to build the foundational infrastructure for this new era of agentic commerce.
OpenAI wants your ad dollars. They're hiring a top marketing exec, a clear sign they're serious about monetizing AI for advertisers.
Performance marketers are drowning in data entry, not strategy. Managing 12 ad channels feels like 12 jobs, and it's costing campaigns dearly.
Reddit is upping its ad game. The platform is rolling out enhanced AI-driven campaigns and piloting new first-party attribution reporting, signaling a deeper play for advertiser dollars.
Forget the future. The ad tech world is knee-deep in 'now.' POSSIBLE showed us streaming TV is less about where it's going and more about how to make it work, yesterday.
Finally, someone's bringing real verification to programmatic DOOH. Azerion and Veridooh are shaking things up, promising data advertisers can actually trust.
Forget vanity metrics; the real battleground for advertisers is quality inventory. Picnic's latest rankings show some titans rising and others falling, a stark reminder that excellence isn't a permanent state.