In-depth coverage of the latest Retail Media developments, trends, and analysis — curated daily.
The annual festival of creativity finds itself overshadowed by a Hollywood no-show, while a SpaceX filing inadvertently spills the beans on X's (formerly Twitter) ad revenue implosion. Looks like some gold tarnishes faster than others.
The rise of AI shopping assistants is poised to fundamentally alter how consumers discover and purchase goods, directly threatening the burgeoning retail media network model.
Forget bragging rights about economic growth. For most Americans, their wallets are shrinking. New data reveals a quarter-century low for personal finance.
The promise of post-transaction advertising is clear: higher engagement and genuine purchase intent. But are our ad systems equipped to deliver?
Amazon's ad tech is no longer an afterthought. It's a calculated, Google-esque power play, and the industry is starting to notice.
Trainline's app isn't just a travel planner; it's a high-attention advertising environment, according to Lumen Research. Ads there snag twice the attention of standard mobile display, challenging assumptions about frequency and fatigue.
The lifespan of a viral trend has shrunk to mere days, forcing brands into an unprecedented sprint for product discovery and visual merchandising.
Google wants to put an AI agent in charge of your next purchase. The tech giant's latest announcements reveal a bold vision for 'agentic commerce' and what it means for real people.
The annual festival of creativity finds itself overshadowed by a Hollywood no-show, while a SpaceX filing inadvertently spills the beans on X's (formerly Twitter) ad revenue implosion. Looks like some gold tarnishes faster than others.
Target is betting big on small changes, investing $1 billion to polish the customer experience. The focus? Modernized carts and cleaner bathrooms, a strategic play for its most valuable demographic: busy families.
Microsoft's top advertising executive is out, and a LinkedIn exec is stepping into the dual role overseeing both LinkedIn and Microsoft's ad operations.
The rise of AI shopping assistants is poised to fundamentally alter how consumers discover and purchase goods, directly threatening the burgeoning retail media network model.
Physical retail is getting a digital makeover. T-Mobile is betting big that edge computing will be the engine driving a new era of personalized advertising right at the point of purchase.
Retail media's ad revenue now dwarfs linear TV's, and the trend is accelerating as Amazon and Walmart aggressively push their smart TV ad capabilities. The landscape is fundamentally changing.
Stratacache, the company peddling digital screens to retailers, is pulling the plug on its U.K. operations. This isn't just a minor reshuffle; it's a full-blown liquidation, asset sell-off, and a stark reminder of the precariousness in retail tech.