In-depth coverage of the latest Retail Media developments, trends, and analysis — curated daily.
Amazon isn't just giving Alexa a facelift; it's injecting it with super-powered AI to drive shopping and, more importantly, its advertising juggernaut. Get ready for a fundamentally different way to shop online.
The roar of the crowd is getting drowned out by the clink of dealmaking. Major publishers are betting big on the business of sports, launching dedicated verticals to capture a lucrative audience.
Dollar General isn't just selling discount goods anymore. They're selling ad space, and now they're making it easier for brands to buy it across their entire digital footprint.
The grocery giant's media arm is making a bold play for the booming retail media space. Albertsons wants its shopper data to fuel campaigns on YouTube and Google's DV360.
Forget bragging rights about economic growth. For most Americans, their wallets are shrinking. New data reveals a quarter-century low for personal finance.
Home Depot is pushing its retail media network beyond its own walls, forging new partnerships with Reddit and Pinterest to give advertisers unprecedented access to DIY audiences.
The Trade Desk is pushing deeper into the lucrative retail media space, striking a new deal with Dollar General. This move aims to bridge the gap between upper-funnel brand building and lower-funnel performance advertising.
Forget buzzwords. AI is becoming the engine that finally connects retail media spend directly to actual sales. This isn't just about better ads; it's about closing the loop.
Google is nudging its Demand Gen product closer to parity with established ad platforms by integrating view-through conversion optimization. This move, alongside expanded Commerce Media Suite capabilities, signals a strategic push for deeper advertiser integration.
Commerce media is skyrocketing, but traditional marketing metrics are falling behind. IAB's Caroline Geigerich argues it's time to impress the machines.
Gen Z and Millennials are ditching store clerks for AI shopping assistants—62% prefer them to dodge purchase regrets. But trust hangs by a thread amid pricing tricks and ad fears.
Google's throwing its Commerce Media Suite at retailers and brands for the holidays. We're looking past the PR to see if these three 'tips' are actually worth your ad spend.