In-depth coverage of the latest Identity & Cookieless developments, trends, and analysis — curated daily.
Forget just getting noticed. ChatGPT is now gunning for your sales figures. OpenAI's latest move signals a seismic shift, aiming to turn conversational AI into a direct revenue driver.
Forget slow, painful creative cycles. Google's latest Asset Studio upgrades, powered by Gemini, promise to inject lightning-fast, AI-driven creativity directly into ad campaigns. This is more than an update; it's a seismic shift.
Google Marketing Live 2026 was less a showcase and more a declaration: Gemini is now the engine room for Google's entire ad and commerce machine. Expect a deeply conversational, increasingly autonomous digital marketing future.
Another Paris-based AI startup, Olyzon, just vacuumed up $10 million. Sir Martin Sorrell's S4S Ventures is now in the mix. They're selling a CTV ad-buying dream.
Forget just getting noticed. ChatGPT is now gunning for your sales figures. OpenAI's latest move signals a seismic shift, aiming to turn conversational AI into a direct revenue driver.
Experiential Marketing Summit 2026 is proving AI isn't just for efficiency; it's becoming a creative partner. Discover how this tech is reshaping brand engagement.
Autonomous AI agents are no longer science fiction; they're knocking on the door of ad trading. The technology is ready, but the industry's infrastructure and standards are playing catch-up.
The digital ad world is finally grappling with its carbon footprint, but a new proposal from IAB Europe might be more about signaling progress than delivering it. Meet carbon.json.
Forget slow, painful creative cycles. Google's latest Asset Studio upgrades, powered by Gemini, promise to inject lightning-fast, AI-driven creativity directly into ad campaigns. This is more than an update; it's a seismic shift.
Google Marketing Live 2026 was less a showcase and more a declaration: Gemini is now the engine room for Google's entire ad and commerce machine. Expect a deeply conversational, increasingly autonomous digital marketing future.
Viant's new partnership with Ad Fontes Media aims to let advertisers pick CTV news based on bias scores. Finally, a way to ensure your ads only appear next to content you agree with. Or is it?
Forget single-purpose war machines. Ukraine's latest drone modification turns them into multi-stage attack platforms, unleashing a barrage of rockets before delivering their main payload.
Finally, Google Analytics is getting with the program. GA4 now automatically identifies traffic from AI chatbots. No more dumpster diving in 'Referral' traffic.
Publicis just dropped $2.2 billion on LiveRamp, a move that feels less like advertising and more like an arms race for artificial intelligence supremacy. Their bet? Unique data isn't just valuable; it's the very foundation of AI dominance.
Cheap drone decoys are suddenly sporting high-tech gear. This isn't about a new super-weapon, but a worrying sign of Russia's boosted drone component production.