Forget what you thought you knew about web crawlers. Google's new 'Google-Agent' isn't just indexing; it's *doing* things on your behalf, and it doesn't care about your robots.txt file.
Retail media's ad revenue now dwarfs linear TV's, and the trend is accelerating as Amazon and Walmart aggressively push their smart TV ad capabilities. The landscape is fundamentally changing.
Migrating measurement systems in mobile gaming isn't just an IT headache; it's a high-stakes operation threatening core business functions. One studio, however, just rewrote the playbook for a smoothly transition.
Amazon isn't just giving Alexa a facelift; it's injecting it with super-powered AI to drive shopping and, more importantly, its advertising juggernaut. Get ready for a fundamentally different way to shop online.
Netflix is building its ad business, but it faces a fundamental challenge: proving value in a fractured media landscape. VP Nicolle Pangis offers a glimpse into their strategy, focusing on data, interoperability, and the AI that's meant to tie it all together.
Coca-Cola is championing a new metric, Universal Media Measurement (UMM), to unify how brands assess ad spend across fragmented channels. The ambitious framework, developed over seven years, promises a common currency for paid, owned, earned, and shared media, but its path to widespread adoption is far from clear.
For Korean adoptees raised elsewhere, the path to understanding identity can be a winding one. Jillian Kurovski's year in Seoul offers a powerful narrative of finding belonging.
Forget 'opportunity to see.' Channel 4 is proving out-of-home advertising's true power with a radical new measurement approach. It’s about time.
The long-held simplicity of last-click attribution is crumbling. In our AI-first world, this outdated model actively steers marketers toward demonstrably bad decisions, rewarding the wrong work and hiding true influence.
Pharma brands have been slow to embrace CTV, citing audience age and measurement woes. But a new era of data is finally poised to unlock significant ad spend.
Forget manual linking. Google's making YouTube data a default setting for advertisers, forcing a rethink of how video engagement fuels campaigns.
Google drops another AI bomb. But who cares about the hardware when users are fundamentally changing how they search? This isn't about more tokens; it's about new brains.
Forget keywords. Google's new AI-driven search landscape demands a complete, accurate digital storefront to even get a whisper of visibility. SOCi's teamed up with Google to tell you how.
The long-anticipated fusion of Amazon's rich shopping data with Netflix's premium video inventory is finally here for UK and EMEA advertisers. Starting May 18, brands can access this powerful combination through the Amazon DSP.
The gilded age of unchecked AI growth is showing cracks. From soaring app downloads to intense regulatory scrutiny, the industry's next phase is shaping up to be a complex dance between innovation and oversight.
Google's latest push aims to untangle the ad measurement mess. New tools promise better data, cleaner experiments, and simpler MMM.
Google's latest measurement suite, spearheaded by Meridian GeoX, hints at a seismic shift driven by AI. The tech giant is rolling out tools that promise more causal insights, and we're here to unpack what it all means.
Nineteen state health insurance exchanges are quietly sharing applicant data via ad trackers, a practice that raises significant privacy concerns. Simultaneously, TikTok is opening its platform to alcohol brands, signaling a new frontier in digital advertising.
Retail media networks have long struggled to prove ad effectiveness. Now, Best Buy Ads is betting on a multi-layered measurement approach to tackle the core challenge of incrementality.
The wild west of Connected TV measurement might just be getting a sheriff. IAB Europe has thrown open the doors on its new CTV Measurement Framework, aiming to lasso rampant transparency issues in a booming market.