Roku isn't just a streaming platform anymore; it's becoming the ultimate 'front door' to the viewer experience, armed with deterministic data and the power of AI. The streaming wars have officially entered a new, data-driven phase.
Viant's new partnership with Ad Fontes Media aims to let advertisers pick CTV news based on bias scores. Finally, a way to ensure your ads only appear next to content you agree with. Or is it?
Forget the future. The ad tech world is knee-deep in 'now.' POSSIBLE showed us streaming TV is less about where it's going and more about how to make it work, yesterday.
For patients seeking new treatments, the medium truly matters. DeepIntent's latest findings reveal a stark performance gap: Connected TV advertising in healthcare is twice as effective at driving new prescriptions compared to standard online video.
The ad industry's old metrics are creating more confusion than clarity. PadSquad is betting big on offline signals to finally bridge the gap between digital impressions and real-world business results.
Wasting ad spend on the wrong viewer? AdTech is ditching identity resolution for something far more primal: emotion. Matching ad tone to TV content might just be the key to unlocking viewer attention.
Programmatic ad fraud costs billions. Most marketers assume someone else is handling it. They're wrong. Here’s how to fight back.
Alibaba's Qwen AI is set to redefine online shopping with conversational interfaces. Meanwhile, Amazon's rich data is now accessible to advertisers on Netflix, and Instagram is looking beyond short-form video.
Warner Bros. Discovery is quietly engineering a seismic shift in how advertising value is measured and transacted. Forget the comforting, if increasingly meaningless, Gross Ratings Points; the future, according to WBD’s David Porter, is about proving actual business performance.
An accidental A/B test reveals the revenue impact of alternate IDs on CTV. Plus, Kochava's FTC settlement signals a new era for location data privacy.
Pinterest is pushing into your living room with CTV ads, Google's AI is going to the Pentagon, and Anthropic's AI agents are starting to cut deals. AdTech Beat breaks down what it all means.
Everyone figured streaming's ad gold lay in mid-roll spots and binge sessions. Xumo flips the script: the humble home screen — that fragmented gateway — holds untapped billions.