Advertisers chasing AI-fueled efficiency into CTV and in-app are blind to a security apocalypse brewing. Legacy tools can't touch these black boxes, and regulators smell blood.
For the average viewer, a new advertising integration between Google's Display & Video 360 (DV360) and Disney's Real-time Ad Exchange (DRAX) means ads might feel less like a blunt instrument and more like a well-aimed dart. The question is whether that precision translates to genuine value or just intensified marketing.
Brands are waking up to the fact that the most golden moment in CTV isn't mid-show, it's the split second you turn the TV on. TiVo Ads is making its move, and it's fascinating.
The quest for transparency in Connected TV advertising is heating up. Meta's strategic pivot and IAS's new product suite aim to bring order to the streaming ad chaos, but what does it truly mean for marketers?
The connected TV ad world is getting complicated. Frank Puma at WPP says you can't just rely on one strategy anymore – you need both.
Remember when TV ads just hoped you'd remember a brand? Now, those same ads might just ship you the product. IAB's Jamie Finstein is here to tell you that Connected TV and commerce are no longer speaking different languages.
Connected TV advertising combines the impact of television with the precision of digital. This guide covers how CTV ads work, buying models, and measurement.