While everyone's chasing AI unicorns, search marketing jobs are exploding with real-world openings. Here's the intel on who's hiring and what it signals for adtech's future.
Outdated tracking? You're guessing on ad spend. Unify data now to measure true impact amid privacy chaos.
Your paid media budget's bleeding 30% on ghosts. Time to audit, optimize, and unleash AI-fueled efficiency for ROAS rocket fuel.
Two years after ditching Universal Analytics, Google's syncing conversions across Ads and GA4. Sounds good—until you peek under the hood.
Google's March 2026 Core Update just wrapped — 12 days of ranking roulette. Meanwhile, a sneaky Search Console bug pumped up your impressions for nearly a year. Trust nothing.
Cross-media measurement promises answers, but it's no magic fix. Assembly's Jason Lim says it's a suite of tools, not a panacea—demanding data fluency and honest accountability.
Email's pumping out massive returns—$10 or even $40 per dollar spent. So why do so many teams beg for scraps? It's not the channel; it's the proof.
Data overload? Omnicom's top analytics exec says the fix isn't more pixels—it's AI guardrails that force real business results. But is this just agency spin on the same old measurement mess?
David Campanelli's on stage, microphone hot, dropping truth bombs about CTV. It's not the performance powerhouse everyone pretends—yet.
This week's AdExchanger comic rips into adtech benchmarking, showing how everyone's gaming the numbers. Real marketers? They're left holding the bag on wasted spend.
Eighty percent opt-out. That's the brutal math Apple dropped on iOS tracking in 2021. Five years later, the winners — and losers — in this privacy pivot reveal stark market truths.
Picture this: You're grabbing a sparkling water at Walmart, unaware that a canny algorithm just greenlit that promo because it actually boosted sales—not just vanity metrics. Liquid Death's new trick with incrementality is turning marketing guesswork into precision strikes.