TV advertising is drowning in data, yet execution falters. The secret sauce? Automatic Content Recognition (ACR) data, but only when it lives where it counts: inside the DSP.
Another Paris-based AI startup, Olyzon, just vacuumed up $10 million. Sir Martin Sorrell's S4S Ventures is now in the mix. They're selling a CTV ad-buying dream.
Roku isn't just a streaming platform anymore; it's becoming the ultimate 'front door' to the viewer experience, armed with deterministic data and the power of AI. The streaming wars have officially entered a new, data-driven phase.
Viant's new partnership with Ad Fontes Media aims to let advertisers pick CTV news based on bias scores. Finally, a way to ensure your ads only appear next to content you agree with. Or is it?
For patients seeking new treatments, the medium truly matters. DeepIntent's latest findings reveal a stark performance gap: Connected TV advertising in healthcare is twice as effective at driving new prescriptions compared to standard online video.
Pharma adtech is finally waking up, and it's not just about AI—it's about bringing authenticity back to healthcare marketing. Discover how this fundamental shift is changing how drug companies connect with patients.
The upfront negotiations are no longer just about eyeballs on screens. Amazon and YouTube are selling the plumbing, not just the pipes.
YouTube is bringing its viewing experience on the big screen into the modern age. New features like video Chapters and immersive Title Cards are now landing on Connected TV devices.
The pharmaceutical industry's long love affair with linear TV is showing its age. Connected TV offers a dynamic alternative, but many brands are still treating it as a budget sideline, missing out on a critical phenomenon.
YouTube's 2026 Brandcast just dropped, and it's not just about cats and challenges anymore. Think AI-driven campaigns and a massive push into your living room TV.
Microsoft Advertising is finally bringing its powerhouse LinkedIn professional data to connected TV. This move unlocks a new dimension of precision for B2B marketers in the booming streaming space.
The ad tech world just closed its books on another quarter, and the buzzwords are flying. While everyone's chasing the AI dream, Connected TV is quietly delivering the goods.