Salesforce is pushing a new vision: the 'agentic enterprise.' Forget simple chatbots; this is about AI agents working alongside humans, powered by an integrated platform. But what does that actually mean under the hood?
The ad tech world is bracing for a seismic shift as AI agents evolve into autonomous operators. Over 150 developers recently gathered to build the foundational infrastructure for this new era of agentic commerce.
The era of purely emotional brand connection is over. As AI agents take the wheel in commerce, your brand's promise must now be a verifiable, data-driven reality.
Forget SEO for humans. The newest member of the B2B buying committee isn't human – it's an AI agent. If your white papers are stuck behind PDF walls, you're already invisible to automated procurement bots.
Publicis Groupe's acquisition of LiveRamp isn't just another data play; it's a calculated move to secure the high-value, proprietary data essential for training sophisticated AI agents. This reshapes the landscape of AI-driven marketing.
Netflix is unleashing AI agents to automate ad buying, aiming for a $3 billion ad business. Is this the future of adtech, or just more digital smoke and mirrors?
Warner Bros. Discovery just dropped a tech bomb at its upfront, showcasing a new era of real-time ad performance measurement powered by AI agents and live data streams.
Companies are drowning in AI experiments, but few make it to production. The culprit? They've given AI data, but not the keys to the kingdom. It's time to talk about decision authority.
Forget agents that 'usually' work. Five months into 2026, enterprise AI agents are being engineered for 'always.' We’re seeing architectural shifts that move them from experimental to essential.
The customer service function has transformed from a cost center to a revenue driver, and AI agents are accelerating this seismic shift. A new operating model, 'Limitless Service,' is emerging to harness this power.
Vibe coding your airline chatbot in minutes? Sounds slick. Agentforce promises to make it production-grade—until you spot the Salesforce lock-in.
Retail media's booming, but at what cost? Havas exec Molly Hop says chasing ROAS is blinding brands to free wins in organic positioning.