In-depth coverage of the latest CTV & Video Advertising developments, trends, and analysis — curated daily.
Amazon is pushing for video podcasts to be treated like TV shows, aiming to snag ad budgets. It's a bold move, but the sticky problem of measurement persists.
YouTube is bringing its viewing experience on the big screen into the modern age. New features like video Chapters and immersive Title Cards are now landing on Connected TV devices.
The pharmaceutical industry's long love affair with linear TV is showing its age. Connected TV offers a dynamic alternative, but many brands are still treating it as a budget sideline, missing out on a critical phenomenon.
The annual TV Upfront, a ritual steeped in tradition, is teetering on the edge of obsolescence. But a powerful new force—AI—might just be its unexpected savior, promising a future of data-driven deal-making.
YouTube's 2026 Brandcast just dropped, and it's not just about cats and challenges anymore. Think AI-driven campaigns and a massive push into your living room TV.
The annual TV upfronts are a predictable spectacle of inflated promises. This year, Amazon and Warner Bros. Discovery are pushing new tech and measurement tools, but who's actually buying?
NBCUniversal's ad sales chief, Mark Marshall, maintains that despite industry shifts and host controversies, brands are still eager to buy ad time on late-night television. The company showcased its integrated offerings and new adtech at its upfront event.
Microsoft Advertising is finally bringing its powerhouse LinkedIn professional data to connected TV. This move unlocks a new dimension of precision for B2B marketers in the booming streaming space.
Live sports remain a rare beacon of appointment viewing, but fragmentation is a nightmare for advertisers. Who's actually profiting from this chaos?
The ad tech world just closed its books on another quarter, and the buzzwords are flying. While everyone's chasing the AI dream, Connected TV is quietly delivering the goods.
Netflix is unleashing AI agents to automate ad buying, aiming for a $3 billion ad business. Is this the future of adtech, or just more digital smoke and mirrors?
Wasting ad spend on the wrong viewer? AdTech is ditching identity resolution for something far more primal: emotion. Matching ad tone to TV content might just be the key to unlocking viewer attention.