In-depth coverage of the latest CRM & MarTech Stack developments, trends, and analysis — curated daily.
Forget shaky foundations and gambles. A new 'confidence layer' in data is emerging as the bedrock for smart AI and marketing execution.
Forget the dazzling promises of autonomous AI agents. Gartner's latest report drops a cold splash of reality: nearly half of these ambitious projects are DOA. The culprit? Not silicon, but simple human error.
The martech landscape is being fundamentally reshaped by AI. Yet, in the complex world of affiliate marketing, human ingenuity remains the indispensable differentiator.
Nearly 80% of consumers now use AI for shopping research, yet a stark hesitancy around payments reveals a critical ceiling for AI-driven commerce.
Are your Digital Asset Management systems buckling under the weight of modern content demands? New research suggests the bottleneck isn't creation, but management.
Forget the behemoths. Backcountry, an online outdoors retailer, is proving that agile startups with AI-powered tools can not only compete but outright trounce established, cost-heavy SaaS vendors in the ad tech space.
Rakuten and impact.com have inked a strategic alliance, aiming to bring cohesion and scale to the increasingly vital partnership economy. The move bundles Rakuten's consumer reach and managed services with impact.com's tech infrastructure, promising a more unified performance marketing ecosystem.
Competitors are constantly adjusting. The real question for marketers isn't what they're doing, but if your tools let you act before the moment passes.
Dreamforce 2026 is scouting for the brightest Salesforce minds. Architects, your chance to present is now, but what's really in it for you beyond the stage time?
Bed Bath & Beyond is linking arms with Bilt, the home rewards provider, in a bid to streamline its customer experience. The move aims to knit together disparate brands and loyalty programs, but the path to simplification is fraught with execution risk.
Forget agents that 'usually' work. Five months into 2026, enterprise AI agents are being engineered for 'always.' We’re seeing architectural shifts that move them from experimental to essential.
The industry's chargeback problem is spiraling, costing billions and frustrating customers. Banks are still stuck in the digital dark ages, drowning in manual processes.