In-depth coverage of the latest Creative & Brand developments, trends, and analysis — curated daily.
Forget fleeting campaigns; the future of brand partnerships is an always-on cultural conversation, powered by AI and mega-creators like IShowSpeed. Expedia's year-long deal proves it.
Marketers are trusting AI with their ad dollars, but drawing a hard line when it comes to crafting the very soul of their brands. It's a paradox born of ambition and deep-seated apprehension.
Forget the endless scroll. A quiet rebellion against digital saturation is driving a resurgence of 90s tech, with Gen Z leading the charge back to tangible, intentional experiences.
Twenty years in this circus, and I'm still amazed how many marketers mistake noise for signal. We're drowning in data, yet starving for real understanding. It's time to talk about what marketing use *actually* is.
Marketers are trusting AI with their ad dollars, but drawing a hard line when it comes to crafting the very soul of their brands. It's a paradox born of ambition and deep-seated apprehension.
Forget the AI hype machine. For Cannes Lions 2026, the real winners are campaigns that tap into raw human emotion and artisanal craft, proving that even in a tech-driven world, genuine feeling still sells.
Forget the endless scroll. A quiet rebellion against digital saturation is driving a resurgence of 90s tech, with Gen Z leading the charge back to tangible, intentional experiences.
Disney's 'The Mandalorian and Grogu' is here, shaking up the Star Wars cinematic canon. But where does this new big-screen adventure land in the pantheon of Skywalker sagas and standalone stories?
Three years ago, Recurrent Ventures was adrift. Now, it's reportedly profitable, charting a new course for digital media holding companies.
Amica Insurance CMO Tory Pachis argues that selling insurance, the ultimate unsexy product, builds marketing superpowers. Forget price wars; empathy is the new moat.
OpenAI wants your ad dollars. They're hiring a top marketing exec, a clear sign they're serious about monetizing AI for advertisers.
Everyone expected Skittles to double down on AI-generated absurdity for its new gummy campaign. Instead, they went… weirdly analog. And that might be the most interesting part.
Marketers are overlooking a colossal economic force: audiences over 55. This demographic wields $15 trillion globally, yet receives a pittance of ad spend.
The numbers are in, and one ad industry CEO is taking home more than the rest of the pack combined. Omnicom's John Wren pulled in a staggering $69.9 million in 2025.
Pharma adtech is finally waking up, and it's not just about AI—it's about bringing authenticity back to healthcare marketing. Discover how this fundamental shift is changing how drug companies connect with patients.