$5B Bid Duplication Fix: Programmatic Peacekeeping Council Launches
Ben Hovaness steps into the ring, gloves off, promising to referee ad tech's endless squabbles over bid duplication. But after 20 years watching this circus, I've got my doubts—will it finally cut the $5 billion waste, or just add another layer of bureaucracy?
AdTech BeatApr 24, 20264 min read
⚡ Key Takeaways
Programmatic Governance Council targets $5B bid duplication via multi-bidding and industry collaboration.𝕏
Beyond duplication: incrementality measurement and responsible ID bridging on the agenda.𝕏
AI won't replace programmatic—disrupts processes, preserves addressability.𝕏
The 60-Second TL;DR
Programmatic Governance Council targets $5B bid duplication via multi-bidding and industry collaboration.
Beyond duplication: incrementality measurement and responsible ID bridging on the agenda.
AI won't replace programmatic—disrupts processes, preserves addressability.
