The dream of fully automated ad buying powered by AI is here, but industry leaders are sounding a pragmatic note: it’s not ready for complex campaigns. While simple buys might be within reach, the vast majority of media plans remain firmly in human hands.
Forget the guesswork! IAB Tech Lab's latest OpenRTB updates are about to make your bidstream scream 'live' – with unprecedented clarity.
Ben Hovaness steps into the ring, gloves off, promising to referee ad tech's endless squabbles over bid duplication. But after 20 years watching this circus, I've got my doubts—will it finally cut the $5 billion waste, or just add another layer of bureaucracy?
Everyone thought programmatic waste was just how it works. IAB's Amazon adoption flips that script, promising fewer junk bids and real alignment. Skeptical? You should be.