#IAB Tech Lab

Programmatic & RTB

[Amazon Donates DTE] IAB's Bid-Waste Killer?

Everyone thought Amazon would hoard its ad tech edge. Instead, they're open-sourcing DTE to cut bid waste— but who's really cashing in?

Programmatic & RTB

IAB Adopts Amazon Framework to Cut Programmatic Waste

Everyone thought programmatic waste was just how it works. IAB's Amazon adoption flips that script, promising fewer junk bids and real alignment. Skeptical? You should be.