#video-advertising

Identity & Cookieless

Google's Gemini: Is This the End of Creative Bottlenecks?

Forget slow, painful creative cycles. Google's latest Asset Studio upgrades, powered by Gemini, promise to inject lightning-fast, AI-driven creativity directly into ad campaigns. This is more than an update; it's a seismic shift.

CTV & Video Advertising

Podcasts Go Video: Amazon's High-Stakes Bet on TV-Style Ad Budgets

Amazon is pushing for video podcasts to be treated like TV shows, aiming to snag ad budgets. It's a bold move, but the sticky problem of measurement persists.

CTV & Video Advertising

Connected TV Advertising: A Complete Guide to CTV and OTT Ads

Connected TV advertising combines the impact of television with the precision of digital. This guide covers how CTV ads work, buying models, and measurement.