AI's promise in ad operations is finally tangible, but not in the way many vendors tout. The key isn't more agents, but deeper integration.
Publishers finally control AI crawlers via Cloudflare's tools, but without solid data, it's a high-stakes gamble. Who's really winning from the content grab?
Everyone expected Connected TV to be a goldmine, but the messy reality of deal-making is proving too much for old tech. Now, a new wave of AI-driven agents is stepping in, and CTV is their first major stage.
Header bidding transformed programmatic advertising by letting publishers offer inventory to multiple demand sources simultaneously, driving higher CPMs and greater transparency.