The sheer volume and sophistication of AI-generated content are rendering traditional brand safety rules obsolete. Brands are forced to build custom solutions as legacy tools falter.
The era of advertising within large language models has officially begun, with ChatGPT ads now a reality. But this new frontier for brand safety is fraught with unique perils.
Integral Ad Science is making some big claims about brand safety, touting a 200x return on investment by layering their media quality data on top of Mastercard's transaction records. Does the math add up?
Brand safety and ad verification have become essential pillars of digital advertising, protecting advertisers from appearing alongside harmful content and ensuring ads are actually seen by real people.