#amazon-ads

CTV & Video Advertising

AdTech Upfronts: Beyond Inventory, Towards Infrastructure

The upfront negotiations are no longer just about eyeballs on screens. Amazon and YouTube are selling the plumbing, not just the pipes.

Programmatic & RTB

Amazon Ads & Global Forge Audio Alliance

Get ready for a seismic shift in audio advertising. Amazon Ads and Global are fusing their might, putting the UK's biggest commercial audio brands directly into the hands of advertisers through Amazon DSP.

Programmatic & RTB

IAB Adopts Amazon Framework to Cut Programmatic Waste

Everyone thought programmatic waste was just how it works. IAB's Amazon adoption flips that script, promising fewer junk bids and real alignment. Skeptical? You should be.