Amazon Ads & Global Forge Audio Alliance
Get ready for a seismic shift in audio advertising. Amazon Ads and Global are fusing their might, putting the UK's biggest commercial audio brands directly into the hands of advertisers through Amazon DSP.
⚡ Key Takeaways
- Amazon DSP now offers programmatic access to Global's top UK commercial audio brands like Heart, Capital, and Smooth. 𝕏
- The integration combines Amazon's shopping/streaming data with Global's listener data for enhanced audience targeting. 𝕏
- Advertisers can reach audiences across online, mobile, Global Player app, and smart speakers, including Alexa. 𝕏
- Global's podcast portfolio will also be integrated later in the year, expanding opportunities. 𝕏
- The partnership aims to improve measurement and attribution for digital audio advertising investments. 𝕏
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Originally reported by ExchangeWire
