The ad tech world is bracing for a seismic shift as AI agents evolve into autonomous operators. Over 150 developers recently gathered to build the foundational infrastructure for this new era of agentic commerce.
The era of purely emotional brand connection is over. As AI agents take the wheel in commerce, your brand's promise must now be a verifiable, data-driven reality.
Google wants to put an AI agent in charge of your next purchase. The tech giant's latest announcements reveal a bold vision for 'agentic commerce' and what it means for real people.
The rise of AI shopping assistants is poised to fundamentally alter how consumers discover and purchase goods, directly threatening the burgeoning retail media network model.
Picture your AI agent snagging the cheapest textbook deal without you lifting a finger. That's agentic commerce in action – and it's set to scramble the clean transaction data retail media networks thrive on.