#advertising-technology

Programmatic & RTB

Cadent's Rozen: AI Experts, Not AI, Will Steal Your Job

Consumers are drowning in bad ads. Doug Rozen of Cadent says the industry's obsession with the 'next big thing' has created endless friction. The real threat? Not AI, but those who wield it.

Measurement & Attribution

IAS Claims 200X ROI on Brand Safety With Mastercard Data

Integral Ad Science is making some big claims about brand safety, touting a 200x return on investment by layering their media quality data on top of Mastercard's transaction records. Does the math add up?

Retail Media

Dollar General Doubles Audio Ads Network

Dollar General isn't just dipping its toes into in-store audio ads anymore. By doubling its footprint, the discount retailer is signaling a serious commitment to audio as a key driver in its burgeoning retail media network.