The ad tech world is abuzz with the dawn of the 'agentic era.' Yahoo and Kochava are throwing their hats in the ring with a partnership aimed at streamlining campaign workflows through AI-powered agents.
The advertising ID landscape is getting crowded. With the death of third-party cookies looming, companies are racing to build their own identity solutions.
The wild west of Connected TV measurement might just be getting a sheriff. IAB Europe has thrown open the doors on its new CTV Measurement Framework, aiming to lasso rampant transparency issues in a booming market.
The ad tech landscape of 2026 is a seismic shift from its past, moving beyond identity tracking to an AI-powered operating system. Yet, amidst the automation, a surprisingly human element is emerging as the ultimate driver of performance.
VIOOH is weaving its programmatic net tighter across Brazil, announcing a significant expansion with We OOH. This deal unlocks a substantial chunk of premium digital out-of-home inventory, promising greater precision and scale for advertisers.
Forget fancy algorithms for a second. The real AI revolution in advertising hinges on something far more fundamental: the dirt under its fingernails. If you feed AI junk, you get junk back – scaled.
Everyone expected Connected TV to be a goldmine, but the messy reality of deal-making is proving too much for old tech. Now, a new wave of AI-driven agents is stepping in, and CTV is their first major stage.