In-depth coverage of the latest Identity & Cookieless developments, trends, and analysis — curated daily.
The ad tech world is getting weirdly cozy, with rivals teaming up. Meanwhile, social video is quietly eating CTV's lunch, leaving many to question the streaming ad strategy.
Forget what you thought you knew about AI advertising. OpenAI is opening the floodgates, making ChatGPT an ad platform for everyone, and it's a seismic shift for the industry.
Forget impressions. Viant CEO Tim Vanderhook dropped a bombshell: up to 30% of your TV ads might be playing to an empty room. The industry's 'reach' metric just got a brutal reality check.
A chilling new chapter unfolds in the AI accountability debate. Florida's AG is now investigating ChatGPT's alleged role in the brutal slayings of two USF students.
Our brains are hardwired to spot threats, a survival trait that can now blind marketers to successes. This deep dive into marketing's negativity bias reveals how to fight back.
The advertising ID landscape is getting crowded. With the death of third-party cookies looming, companies are racing to build their own identity solutions.
The wild west of ChatGPT advertising is here, and Adthena is building the saloon doors. Their new tool promises to tame the chaos, turning your hard-won search intelligence into AI-driven ad spend.
Forget fancy algorithms for a second. The real AI revolution in advertising hinges on something far more fundamental: the dirt under its fingernails. If you feed AI junk, you get junk back – scaled.
AI just ate advertising. Google's dropping the Gemini advantage into its Marketing Platform on March 23, promising to shatter data silos and light up consumer journeys like never before.
First-party data is becoming the most valuable asset in advertising. Here is how to collect, organize, and activate it to build a durable competitive advantage.
Contextual advertising targets ads based on the content of the page rather than tracking individual users, offering a privacy-compliant alternative that is gaining renewed importance.
Third-party cookies are going away. Here are the strategies advertisers and publishers are adopting to maintain targeting, measurement, and personalization.