In-depth coverage of the latest CTV & Video Advertising developments, trends, and analysis — curated daily.
TelevisaUnivision just flipped the switch on self-serve streaming ads, chasing performance-hungry marketers eyeing Hispanic viewers. But is this the data fix CTV needs, or just another platform shuffle?
Viant just dropped $40 million on TVision, promising to finally measure TV ads without Big Tech's thumb on the scale. Skeptics wonder if it's truly independent—or adtech's latest power grab.
Everyone expected Connected TV to be a goldmine, but the messy reality of deal-making is proving too much for old tech. Now, a new wave of AI-driven agents is stepping in, and CTV is their first major stage.
Digital out-of-home advertising combines the impact of large-format physical displays with the targeting and measurement capabilities of digital advertising, creating a powerful channel for brand awareness.
Connected TV advertising combines the impact of television with the precision of digital. This guide covers how CTV ads work, buying models, and measurement.