What is TelevisaUnivision's self-serve streaming platform?

It's a fullthrottle.ai-powered dashboard letting advertisers bid on CTV inventory targeting US Hispanic households, with clean-room matching and attribution.

Does self-serve CTV improve ad performance for Hispanics?

Yes — unified targeting/measurement cuts silos, boosts reach/frequency accuracy, and ties streams to sales, per early agency tests.

Why partner with fullthrottle.ai?

For their 90% match rate on first-party data, household graphs, and ZIP-level bidding — turning streaming into a defensible performance channel.

📺 CTV & Video Advertising

TelevisaUnivision Goes Self-Serve: Hispanic CTV Push [Analysis]

TelevisaUnivision just flipped the switch on self-serve streaming ads, chasing performance-hungry marketers eyeing Hispanic viewers. But is this the data fix CTV needs, or just another platform shuffle?

AdTech Beat Apr 16, 2026 4 min read

TelevisaUnivision self-serve CTV ad platform dashboard targeting Hispanic households

⚡ Key Takeaways

TelevisaUnivision opens streaming ads to self-serve via fullthrottle.ai, targeting US Hispanics with precise household data. 𝕏
90% match rate and attribution aim to make CTV perform like search/social, reducing silos and waste. 𝕏
Could drive 20% revenue uplift by 2025, echoing Hulu's early self-serve wins but with better data hygiene. 𝕏