What is the Unity Index Exchange integration?

It pairs Unity's gamer audience data (from 3B+ users) with Index's SSP for targeting on web, CTV, beyond games—no data fees.

Will gaming data replace cookies in ads?

Not fully, but it's a strong first-party signal boost, especially with UID2/RampID for cross-device tracking.

Who benefits most from Unity's omnichannel gaming data?

Brands chasing app-savvy spenders—like QSRs or e-comm—for CTV/web retargeting.

🎯 Programmatic & RTB

Unity-Index Integration Unlocks Gaming Data for CTV/Web [Omnichannel Play]

Unity's gamer data—pulled from hits like Pokémon GO—just broke free from in-game walls. Now it's fueling ad targets on CTV and web via Index Exchange, chasing omnichannel dreams.

AdTech Beat Apr 24, 2026 4 min read

Unity and Index Exchange logos with gaming controller overlaying CTV screen and web browser

⚡ Key Takeaways

Unity's data from 3B gamers now targets CTV/web via Index, first off-platform use. 𝕏
No data fees, UID2/RampID enable cross-channel matching—key for cookieless era. 𝕏
Curated deals surge; gaming signals proxy lifestyles for brands like Taco Bell. 𝕏

Published by

AdTech Beat

Informed capital. Intelligent coverage.

#CTV gaming audiences #CTV programmatic #CTV targeting #Index Exchange #Unity Index integration #Unity gaming data #gaming data targeting #omnichannel ads #omnichannel advertising

Worth sharing?

Get the best Finance stories of the week in your inbox — no noise, no spam.

Originally reported by AdExchanger

⚡ Key Takeaways

The 60-Second TL;DR

AdTech Beat

Share this article

Worth sharing?

Related Stories

Hearst's Unified Ad Marketplace: Omnichannel News Simplified [Analysis]

[PPC Playbook 2024] Media Buyers Evolve to Profit Engineers

[Warning] Click-Chasing's Deadly Trap for Publishers

Google's Agent Search Eats SEO

Stay in the loop