Google's Robots.txt Docs Get New Rules, EU Demands Data Share
Google's playing whack-a-mole with SEO rules again, tweaking robots.txt and deep links. Meanwhile, the EU's flexing its muscles, demanding Google share its search treasure trove. It's not just about rankings anymore.
⚡ Key Takeaways
- Google is updating robots.txt documentation to cover more unsupported rules based on real-world data. 𝕏
- New 'Read more' deep link guidance favors content immediately visible on page load, penalizing expandable sections. 𝕏
- The EU is proposing Google share search data (ranking, query, click, view) with rivals and AI chatbots under the DMA. 𝕏
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Originally reported by Search Engine Journal