📺 CTV & Video Advertising

Google's Robots.txt Docs Get New Rules, EU Demands Data Share

Google's playing whack-a-mole with SEO rules again, tweaking robots.txt and deep links. Meanwhile, the EU's flexing its muscles, demanding Google share its search treasure trove. It's not just about rankings anymore.

Schematic of a Google search results page showing a deep link snippet with a 'Read more' button.

⚡ Key Takeaways

  • Google is updating robots.txt documentation to cover more unsupported rules based on real-world data. 𝕏
  • New 'Read more' deep link guidance favors content immediately visible on page load, penalizing expandable sections. 𝕏
  • The EU is proposing Google share search data (ranking, query, click, view) with rivals and AI chatbots under the DMA. 𝕏
Ibrahim Samil Ceyisakar
Written by

Ibrahim Samil Ceyisakar

Founder and Editor in Chief. Technology entrepreneur tracking AI, digital business, and global market trends.

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Originally reported by Search Engine Journal

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