Retail media's booming, but at what cost? Havas exec Molly Hop says chasing ROAS is blinding brands to free wins in organic positioning.
Retail media isn’t whispering from the sidelines anymore. Macy’s is cranking it up to full-funnel symphonies, blending storytelling, sales, and creepy-good personalization.
Retail media's exploding, and Google's dropping a beta bomb with Search Ads 360. Offsite campaigns powered by retailer data and AI? Game on for brands and shoppers alike.
Beth Gross just called out the ad tech dirty laundry — hidden fees, bid shading, the works. At Yahoo DSP, she's betting big on transparency to conquer commerce media's chaos.
Picture this: You're grabbing a sparkling water at Walmart, unaware that a canny algorithm just greenlit that promo because it actually boosted sales—not just vanity metrics. Liquid Death's new trick with incrementality is turning marketing guesswork into precision strikes.