The programmatic world just got another layer of 'trust.' Assertive Yield and The Media Trust are teaming up, promising to clean up ad quality and boost publisher revenue. Let's see if this alliance actually delivers.
An accidental A/B test reveals the revenue impact of alternate IDs on CTV. Plus, Kochava's FTC settlement signals a new era for location data privacy.
Publisher ad ops teams just got a unified lifeline. AdMonsters merges into AdExchanger, blending deep ops know-how with programmatic firepower to tackle the ad tech stack head-on.
Midnight on New Year's Eve, ad ops teams aren't popping champagne—they're sketching blueprints for 2026 survival. From SPO tweaks to creative overhauls, publishers like U.S. News and USA TODAY are rewriting the playbook amid AI's content raid.
CES 2026 revealed a widening chasm in advertising, with Disney pushing a unified, AI-driven ad ecosystem while publishers grapple with declining traffic and signal degradation.
UK publishers just lost 52% of their Google search referrals since AI took over—now they're fighting back against programmatic vampires. Danny Spears of Ozone says enough.