#onsite-advertising

Retail Media

Dollar General Expands Retail Media Reach

Dollar General isn't just selling discount goods anymore. They're selling ad space, and now they're making it easier for brands to buy it across their entire digital footprint.

Retail Media

Trade Desk Bets Big on Dollar General Retail Media

The Trade Desk is pushing deeper into the lucrative retail media space, striking a new deal with Dollar General. This move aims to bridge the gap between upper-funnel brand building and lower-funnel performance advertising.