#dv360

Programmatic & RTB

Google's DV360: PAIRing Data for the AI-Powered Internet

Is the open internet crumbling, or is Google DV360 building a new kind of connected future? We dive into PAIR and AI's role.

CTV & Video Advertising

Disney & DV360 Integration Promises Sharper CTV Ads

For the average viewer, a new advertising integration between Google's Display & Video 360 (DV360) and Disney's Real-time Ad Exchange (DRAX) means ads might feel less like a blunt instrument and more like a well-aimed dart. The question is whether that precision translates to genuine value or just intensified marketing.