#data-manager

Measurement & Attribution

Google Unveils Meridian GeoX: AI's Next Frontier in Measurement?

Google's latest measurement suite, spearheaded by Meridian GeoX, hints at a seismic shift driven by AI. The tech giant is rolling out tools that promise more causal insights, and we're here to unpack what it all means.

Measurement & Attribution

Google Ads Maps Your Data: Incrementality Gets Real

Ever wished your ad data looked like a subway map, showing exactly where everything connects and where the breakdowns happen? Google just dropped a suite of tools that might be the closest we've gotten.