#crm

Explainers

AdTech's AI Ascendancy and Supply Chain Scrutiny: What to Watch Next Week

This week's AdTech Beat points to a coming surge in "agentic AI" taking the reins of ad execution, while geopolitical realities force a critical look at supply chain resilience. Simultaneously, CRM is emerging as the central operating system, dictating personalized customer engagement and thus, advertising strategies.

CRM & MarTech Stack

CRM's New Role: Operating System for Customers

Customer Relationship Management is no longer a dusty Rolodex for customer data. It's now the engine driving every customer interaction, dictating what's offered, when it's offered, and through which channel.

CRM & MarTech Stack

Free vs. Paid CRM: Who Really Wins?

That spreadsheet full of client names? Yeah, it's probably costing you money. We look at why free CRMs are fine for toddlers, but paid ones are for businesses ready to grow up.