The web's measurement woes? Apparently, we've been here before. Mobile marketers faced the same signal chaos years ago, and their old-school tactics are now the web's only hope.
Publicis just dropped $2.2 billion on LiveRamp, a move that feels less like advertising and more like an arms race for artificial intelligence supremacy. Their bet? Unique data isn't just valuable; it's the very foundation of AI dominance.
The advertising ID landscape is getting crowded. With the death of third-party cookies looming, companies are racing to build their own identity solutions.
Google's Privacy Sandbox replaces third-party cookie capabilities with browser-based APIs. Here is how Topics, Attribution Reporting, and Protected Audience work.
First-party data is becoming the most valuable asset in advertising. Here is how to collect, organize, and activate it to build a durable competitive advantage.