#commerce media

Retail Media

Yahoo DSP Ditches Hidden Fees to Win Commerce Media's Trust Battle

Beth Gross just called out the ad tech dirty laundry — hidden fees, bid shading, the works. At Yahoo DSP, she's betting big on transparency to conquer commerce media's chaos.

Retail Media

Agentic Commerce Will Clog Retail Media's Data Pipes – And Reshape Ad Targeting Forever

Picture your AI agent snagging the cheapest textbook deal without you lifting a finger. That's agentic commerce in action – and it's set to scramble the clean transaction data retail media networks thrive on.