#AI in advertising

Programmatic & RTB

PPC's Silent Career Shakeup: Ditch T-Shaped for M-Shaped Peaks

Forget the T-shaped marketer everyone chased. AI just reset the board, demanding M-shaped PPC pros with two or three towering expertise peaks on a broad base. Here's why it's your next move.

Creative & Brand

AI's Creativity Squeeze: Marketers' Originality Under Fire

Marketers rushed into AI expecting a creativity boom. Reality? A flood of sameness that's already tanking campaigns.

CRM & MarTech Stack

Shrinking Audiences for Leads? You're Dooming Your ROI

Tightening your ad audience feels like precision surgery. Turns out, it's more like starving the patient.

Measurement & Attribution

Horizon's Campanelli Slams CTV's 'Extra Step' to Real Performance

David Campanelli's on stage, microphone hot, dropping truth bombs about CTV. It's not the performance powerhouse everyone pretends—yet.