Havas Exec: Ditch ROAS Obsession Before Retail Media Eats Your Organic Lunch
Retail media's booming, but at what cost? Havas exec Molly Hop says chasing ROAS is blinding brands to free wins in organic positioning.
Retail media's booming, but at what cost? Havas exec Molly Hop says chasing ROAS is blinding brands to free wins in organic positioning.
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