🛒 Retail Media

Macy’s Retail Media: Acendendo Fogos no Funil Completo

A retail media não fica mais sussurrando nas laterais. A Macy’s tá botando pra quebrar com sinfonias full-funnel, misturando histórias, vendas e personalização que acerta na mosca.

AdTech Beat Apr 11, 2026 4 min read
Read in: Deutsch English Español Français Italiano 日本語 한국어 Português (BR) Русский Türkçe
Michael Krans da Macy’s revelando o futuro full-funnel da retail media

⚡ Key Takeaways

  • Macy’s transforma retail media de line-item em potência full-funnel. 𝕏
  • Influenciadores e vídeo acabam com o abandono no meio do funil. 𝕏
  • Personalização pronta pra IA e ferramentas fáceis sinalizam crescimento explosivo. 𝕏
Written by

Sarah Chen

AI research editor covering LLMs, benchmarks, and the race between frontier labs. Previously at MIT CSAIL.

#Macy's Media Network #Michael Krans #full-funnel marketing #retail media

Worth sharing?

Get the best Finance stories of the week in your inbox — no noise, no spam.

Originally reported by Beet.TV

Related Stories

📬

Stay in the loop

The week's most important stories from AdTech Beat, delivered once a week.

No spam. Unsubscribe any time.