🛒 Retail Media

Beta di SA360 di Google: la retail media esce dai confini e si superpotenzia con l'AI

La retail media sta esplodendo, e Google lancia una bomba beta con Search Ads 360. Campagne offsite alimentate dai dati dei retailer e dall'AI? Via libera per brand e shopper.

AdTech Beat Apr 11, 2026 5 min read
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Dashboard Search Ads 360 con campagne retail media offsite integrate con Lowe's

⚡ Key Takeaways

  • La beta SA360 attiva campagne retail media offsite con dati di prima parte privacy-safe e Google AI. 𝕏
  • Il self-service sposta la scala dai servizi managed, pompando ricavi retailer e controllo brand. 𝕏
  • Lowe's tra i primi tester segnala espansione globale e guadagni ROAS. 𝕏
Written by

Marcus Rivera

Tech journalist covering AI business and enterprise adoption. 10 years in B2B media.

#Search Ads 360 #first-party data #offsite campaigns #offsite retail media #retail media #retail media networks

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Originally reported by Google Marketing Platform

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